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The Power of Reviews - Link Building for Real Estate - Week 9

May 9th, 2008  |  Published in Link Building

Here we go with yet another installment of our walkthrough of Aaron Wall’s guide to link building and how it applies to real estate. For this week, we’ll cover review sites and blogs!

41. Amazon Reviews - There are so many real estate books out there that you’d be missing out on a lot of link building and networking possibilities if you weren’t going onto Amazon and writing reviews of the ones you read. Of course the more insightful the comments the more opportunities you’ll have to put your own spin on them, demonstrate your expertise, and then make mention of your background. You don’t have to beat them over the head with a pitch to your site; even simply mentioning your business name would help.

42. Amazon Product Lists - Also don’t forget to make product lists that are specific to real estate in your area. For example you could make a list of products that tell people all about the Napa Valley lifestyle, maybe another one specific to just wine. And make sure you mention your background :)

42. Alexa Reviews - You can also review sites on Alexa. So focus your constructive and critical eyes on some high-ranking real estate websites and use that chance to show people why you are a trusted resource for real estate advice.

43. Publish reviews on product and service review sites like ePinions and Yelp. They will give you yet more opportunities to raise your voice and establish rapport with people who are making buying decisions.

44. Leave testimonials! If you’re heartfelt about it and you are good with words, then a positive testimonial on your favorite products or websites sent directly to the webmasters can lead to direct links or at least mention of your full name (which is easy to search for, because you’ve done everything you can to optimize for your name… right?).

Until next time!

 

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